Baderman Island Family Vacations Essay

Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island – Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results.

Evidence-Based Practice and Management Essay Example | Topics and Well Written Essays - 750 words

Evidence-Based Practice and Management - Essay Example As the case study argues, because of errors in medication administration, high rates of falls and decrease in staff satisfaction, EBP has now become a crucial necessity in almost every hospital. One of the ways nursing leadership began to establish an evidence based culture was by establishing shared governance councils who were to kick start the process. A specific unit was identified, which was to actively come up with a project of implementing EBP so as to impact outcomes. Fortunately, an opportunity arose with a physician driven research project, which involved controlling pain in pediatric patients outside the ICU. The unit was charged with monitoring parameters and nurse staffing. The unit started its evidence-based practice so as to meet patients’ and pain team’s needs. The staff was composed of people from all sectors, educator for the unit, unit leadership, and evidence-based practice mentor. As the case study points out, there are various systems that can be e stablished so as to facilitate staff in the evidence-based practice. The first system is to integrate evidence as criteria within the organization’s strategic plan. The mission, vision and specific goals of the organization should incorporate evidence-based decision making at the point t of care. Nurse managers should come up with tools such as guidelines, protocols, policies and procedures, all based on evidence-based practice so as assist staff in realizing the benefits associated with it. Analysis of Articles Related to the Topic According to Wilkinson, Nutley, and Davies (2011), nurse managers face many challenges and barriers in implementing evidence-based practice. Past research has pointed out that nurse mangers should play a major role in ensuring than EBP is implemented in their institutions. However, as these authors argue, the specific role has not been defined. Therefore their research aimed at finding the specific role of nurse mangers in the EBP implementation p rocess. They used case study approach where they used interviews and observation as the main data collection methods. After analyzing the data, the authors found major differences between literature and their findings concerning roles of nurse managers in EBP implementation. According to their findings, nurse managers took a passive role in EBP implementation process. The authors concluded that the main reason as to why EBP have been ineffective in many institutions is due to problems such as undefined roles of the nurse manager in their implementation process. Therefore, they pointed out that identified problems with the implementation of EBP should first be solved in order to get the desired results from the practices. According to Sandstrom, Borglin, Nilsson, and Willman (2011), the implementation of EBP knowledge obtained from literature has proven to be a burdensome one. The cause of this as the authors argue is the narrow focus of literature on a few factors that have been reg arded important in EBP implementation process. One of the factors that have been pointed as being important in EBP implementation process is leadership. Therefore, their research was aimed at conducting a thorough literature review so as to determine the role of leadership in EBP implementation process. The research findings indicated that leadership was indeed a vital factor in EBP implementa

Redesigning Cost Systems Essay Example | Topics and Well Written Essays - 750 words

Redesigning Cost Systems - Essay Example It seems to cause competition and arguments between departments. They argue over who was to blame for unfavorable variances when using traditional systems. Push through productions is productions that use large amounts of raw material and partially finished products. The materials or products are moved from one process to another. The preferred method, "pull through" production, is replacing this old method. The products are in work cells or similar workstations. An employee in a cell can operate several types of equipment. An order can be processed quickly within the cell. The "pull through" method is preferred because it decreases cycle time and holds on orders. The inventory is not overloaded with this method either. One group is responsible for the product as a whole. This decreases the chance of defects. The best way to make standard cost systems more dynamic is to update the variances. Variances in raw materials can be updated by adding a quality variance. This will allow the materials that were produced, but not used, to be factored into the equation. The efficiency variance factors the difference between the weight of the material used and the standard weight used for total production. The traditional method uses the weight of good production instead of total production. Another way to add variances is to split up the volume variance into market size and market share variances. A good way to deal with orders that are completed but not shipped is the Finished Goods Variance. If a sales order could not be filled for any reason, it results in loss of opportunity. To use this as a factor there is a Sales Order Variance. Other ways to add dynamics to the standard system are to use best performance records for a variance on past performances. This is a highly motivating tool for busine sses. Benchmarking tracks the performance of competitors. This is another motivating tool. This competition will also encourage a better product for consumers. Another way to use dynamic standards is through moving cost reductions. This decreases the standard cost by a certain percent each period. Target cost is another method used to make a product viable in today's market. By setting a price before production, manufacturers can find ways to lower the cost until it reaches the target. The reports on SCSs need to be accurate to be viable. A team atmosphere avoids conflict and encourages employees to be responsible. A team using a work cell arrangement and variances on reports will be less likely to be in conflict and in return be more productive. The final way to improve SCSs is to use it in relation to ABC. When a company has many indirect costs, ABC results produce better pricing. If combined, ABC can be used for indirect costs or analysis of indirect costs and SCS can be updated and used for direct costs or financial records. 4. Considering the suggestions made in this article, in contrast to the chapter presentation of standard costing, which ideas make the most sense to you and why I like the idea of using the SCS in conjunction with ABC. I make sense to track both direct and

Cathay Pacific Airways - China or the World Essay

Cathay Pacific Airways - China or the World - Essay Example Currently, Cathay Pacific Airlines is providing services over 90 destinations, carrying 15 million passengers each year. After the acquisition of 100 percent holding in Dragonair, the Hong Kong-based carrier – the biggest airlines serving the mainland China, outside the mainland, Cathay will bring Dragonair also in the fold of Oneworld alliance on meeting the delivery conditions and support of other alliance members. It is a founder member of Oneworld alliance of ten member airlines. The alliance has a combined network of 700 destinations. Cathay Pacific also code-shares with Oneworld partners -- American Airlines, British Airways, Iberia and Qantas. The question before Cathay Pacific is to either opt for strategic alliances that can develop the mainland market or instead of concentrating on mainland market it should serve the global market. After entering into a conditional agreement on 8 June 2006 of Cathay Pacific with Air China, CNAC Limited, CITIC Pacific and SPAC, parties have agreed to restructure holdings in Cathay and Dragonair and Cathay acquisition of additional shares in Air China. According to the agreement becoming unconditional, Dragonair will become a fully owned subsidiary of Cathay, Air China will become a major shareholder of Cathay, and Cathay will increase its holding in Air China. Reasons for the transaction were that Dragonair was not performing well and was not availing the benefits of economies of scale. This investment in one another’s holdings will help in findings means to improve service, offering, network and growth of Chinese aviation industry. The international connectivity of Cathay and mainly, Hong Kong-China network of Dragonair will not only benefit both airlines, it will better Cathay’s network reach, linking it to China and connecting China to the rest of the world. This transaction will further help in developing Beijing Capital International Airport and Hong Kong International Airport, turning into gateways and hub for mainland China and aviation industry of both Hong Kong and China.  Ã‚  

Enviromental Change Essay Example | Topics and Well Written Essays - 1250 words

Enviromental Change - Essay Example Global warming has many greater effects other than melting ice caps and warmer winters. Its effects are escalating over the years and the climate is changing at a very rapid rate. If things are not changed around the earth is going to be a tough place to subsist in. Not just for us but for most animals and creatures. Global warming may be simply defined as the average increase in the earth's atmospheric temperature. Global temperatures have increased by 0.74 0.18C. This rise in temperature has many effects on the environment.The polar ice caps are melting at a rapid rate and this will lead to a rise in sea level by about 1.3 meters within the next century (Carlson, 2008). For most glaciers worldwide, it is predicted that there will be an average volume loss of 60% by the year 2050 (Schneeberger, 2003). This melting can cause flash floods and overflowing of lakes. The changes in climate is leading to a change in the ecosystem.There will be an increase in the frequency of extreme weather events. Places at lower altitudes are at a higher risk from climate change. It is said that there will be lesser rainfall and an increase in the risk of drought in some places, while at some places the rainfall will increase. Global warming has many causes, which are split into two groups, natural causes and man-made or anthropogenic causes. Methane gas is a greenhouse gas and is naturally released from the tundra and wetland regions. A greenhouse gas is one which traps heat in the earths atmosphere. The man-made cause of global warming is basically pollution. Burning and mining of fossil fuels such as petroleum and coal. Minning for fossil fuels releases methane which is found naturally in the earth. Burning of fossil fuels is the major cause of global warming. Burning fossil fuels releases greenhouse gasses such as CO2. Today cars are the main culprits and are responible for releasing 36% of the total amount of greenhouse gasses into the atmosphere. Everyday cars emmit many tonnes of greenhouse gasses into the atmosphere which leads to an increase in global warming. If swift action is not taken soon sceintists fear that there will be catastrophic consequences. Cars are not going to go away. If anything the number of cars are going to increase. "Department of the Environment, Transport and the Regions (DETR) projections envisions that by 2025, there will have been between 82 and 142 per cent growth in national traffic over 1989 levels. In the UK bus, cycle and rail growth has been essentially stagnant since 1952, according to the DETR figures, but car traffic has increased enormously, from less than 100 billion kilometres a year to 600 billion in 1990(when it began to level off) " (Motavalli, 2001). This increase in cars is leading to an increase in emmisions and so increase in greenhouse gasses which leads to thus car companys are taking an initiative and are developing hybrid cars. A hybrid vehicle is a vehicle that uses two or more distinctive power sources. Usually hybrid vehicles use an internal combustion engine along with some another eco-friendly source of power such as electric power. Now

The book fight club Research Paper Example | Topics and Well Written Essays - 1000 words

The book fight club - Research Paper Example The story is told by the Narrator, a man who does not ever give out his name. Instead, he creates a separate identity calling himself Tyler Durden so that he can have a means of escape from the society and its conformities. The men believe that they have no aspects of masculinity seeing the way they are dependent on the commodities that the world has to offer to make their lives much easier, how they do not have to actually work for anything and yet everything gets done. To be thought of as important by the others, they just need to have the right product by the right company. They have nothing concrete to do, no battles to fight and win, the only purpose is to seek out the meaning of their life and why they feel a constant sense of doubtfulness about their masculinity. Right in the beginning, we are introduced to the â€Å"Remaining Men Together† that is a support group for men who have testicular cancer and so have been emasculated. This is a not so subtle way of representin g masculinity dying in the society. Having certain important parts of their bodies missing leads to them feeling less of themselves and having troubled – if any – love lives, which results in a further beating of their emotions. One of the men shares his story about how his ex-wife finally has a child with her new husband since she could obviously not conceive with her first husband. To most men, the ability to play their part in creating a child is what makes them worthy of their sex even if they do nothing to help bring them up in the future. However, if anyone is sterile, they are assumed as being weak and having no manhood. This is just one of the mindsets that the society has settled down in our minds. The men realize how easy their lives are and they hate it. They are determined to strip off every outside influence that has made a mark on their bodies and minds and become their own man. They no longer want to be led by the society and its rules or its â€Å"obse ssive concern with profits, consumption, and the commercial values that underlie its market-driven ethos† (Giroux). They show their inner masculine qualities by deciding to open the Fight Club. Ironically, fulfilling the stereotypes about the males regarding how man’s answer to everything was violence, they decide to fight it out. The rationalization given being that the pain and the adrenaline they felt helped them keep themselves on their toes. The wrestling meant that they were fighting for something solid; they had to work over something. They had to hurt the other person if they wanted to gain the least amount of injuries, they had a goal in mind now and that made them feel important. As the Narrator says â€Å"You weren't alive anywhere like you were alive here †¦ who you were in fight club is not who you were in the rest of the world† (Palahniuk). Winning a fight showed that they were men with great physical talents, that they were stronger than most. There were no battlefields to fight in, no wars to win. Soldiers were not required but the men were all trained enough to be able to respond in a similar situation if the need ever arose. It is through the pain that they put themselves through that they discover their selves. They are â€Å"set free to construe (their) own fears, to baptize them with privately chosen names and to cope with them on (their)

Messaging Apps Accusation Via Wireless Connection P.1 Essay

Messaging Apps Accusation Via Wireless Connection P.1 - Essay Example is report describes a network forensics experiment in which messaging application app behavior is monitored between two devices on the same network; with something that experts call a â€Å"sniffer† placed in the network to capture the traffic. Next, the analysis process will be applied to display information about these interaction that occurred between the two devices and the apps. Criminals spend a great deal of time crafting their approaches and developing new techniques to hide their identities. Cyber attacks can involve a large number of hosts; requiring intelligent forensic analysts to reveal the evidence and to link this evidence together (Wang, 2010). The investigator must work with specialized devices such as routers, firewall, IPS and IDS on the network; as well as dealing with a great deal of data to come up with evidence that is reliable, consistent, not misleading, or tampered with to make the case stronger when presented to the court. Moreover network forensics deal with live systems so it will be a challenge, the live analysis must happen close to the same time as the crime (Baggili & Marrington, 2013). As Internet usage by individuals and companies increases every day, cyber crime is increasing dramatically. As such, researchers have focused on examining and creating new tools and methods to acquire the data from any digital device format (Ponec, Giura, Brà ¶nnimann, & Wein, 2007). Social networking is one of the biggest and fastest growing fields because of the popularity of usage among the people. Social networking allows people to communicate in a fast and enjoyable way. According to a recent survey, the United Arab Emirates ranked first in the world in smart phone usage; with 77% of people using their smart phones for multimedia and 70% for social networks (McNabb, 2013). There are several approaches for network forensics analysis; depending on the type of case the investigator is handling. It can be summarized in two categories: identify